******SALE******
Nearly all antique shops will at some point or another have the ubiquitous "Sale", but what is the benefit?
Ten, twenty-five, fifty, even seventy-five, red, green, blue, or yellow-dot, Spring, Fall, Summer, Christmas, Labor Day are all types of sales seen often in retail businesses. The antique and collectible business has its fair share of sales, and on a regular basis. In fact, the sale is often incorporated into the model of many businesses in the trade. True, it can be seen as a gimmick, but it often works.
"Sale" is synonymous with "Deal", and there are few people on this planet who appreciate, even live for, a good deal more than antiques lovers. The stories we can tell of the deals we have found or just missed out on are limitless. We all have searched high and low, followed signs for miles, gotten out of bed early on an off day, taken vacations, even, in search of the next bargain. In fact, those stories are a common thread that bind us together. A sign reading "Sale" placed in the window of an antique shop or mall is like a magnet, and that is its purpose.
In the antique and collectibles business, the sale can serve multiple purposes:
- It can express appreciation to current or long-time customers
- It can entice new customers to come in and shop at a new and exciting shop
- It can bring in other dealers from other shops in search of items for their inventory
- It can serve to liquidate inventory that has been on the floor for longer than the dealer desires
- And, if properly timed and implemented, it can create a buzz about your shop that will last far beyond the sale dates
A strategic sale stimulates your customer base while at the same time attempts to draw in new customers. However, constant sales, such as the continuous "going out of business sale", or a never-ending half off sale on lesser quality inventory, can lower customer's expectations of your business, as well as wreck your image. Good, quality items on sale two or three times a year is the best bet. Customers will appreciate the chance to get a bargain, and will look forward to the event.
The overall quality of merchandise will get the customer's attention, and the opportunity to get a deal will bring them in. The best sales are those that strike a balance between customer and dealer satisfaction.
This is a blog about the inner-workings of an antique shop. It just so happens that Piddles Antiques and Gifts has an occasional sale of our own! This week (Thursday Nov. 8, 2012-Sunday Nov. 11, 2012), Piddles will have all advertisement signs on sale!
All of the advertisement signs in our shop will be 10% off the original price. This sale will be this week, and only this week!
****You must mention this blog to take advantage of this sale****
Some of the advertisement items we currently have are pictured below! Come out and find a deal!!!!
"Call For Phillip Morris" Sign
Keen Kutter Tool Dealer Sign
Keen Kutter Hardware Company Sign
Royal Crown Cola Thermometer
Royster Fertilizers Sign
Interstate Batteries NASCAR Sign
Corona Light Bottle Sign
O'Doul's PGA Sponsorship Sign
We have a few other advertisement pieces as well. Remember, this sale is for this week ONLY, and you must mention this blog to take advantage of this sale!
Come find your deal at Piddles Antiques and Gifts!
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